Most managers and entrepreneurs currently adopt the J D Rockefeller model of business that implies that the most efficient method to produce something is by reducing costs and, therefore organizing the research, production, transportation and sales into one single corporate structure. The concept was then developed by Henry Ford, who with Ford Motor Company managed not only to produce and put together all the elements and parts of a car, but also produced the steel, the glass and the tiers necessary for it. The company slowly became a disaster, being harder and harder to manage. The theory that a company should tend to integrate the maximum possible proved its limits. Nowadays, outsourcing specific activities becomes the most cost efficient way to organize a company.

Some of the arguments supporting this practice are: the drop of communication costs (through the increasing number of communication channels available, one for example being the internet) and a growing need for very specialized knowledge which implies extra costs (due to the rapid deterioration of knowledge and the need for a continuous updating of it).

Integration in European structures shall lead to a growth in the number of multinational companies, strong and with resources and experience far beyond the capabilities of local companies. The tendency is not having as many production units as possible, but having as many available markets as possible for distribution. In Hungary’s case this fact led to the disappearance from the market of approximately 50% of the small and medium local companies. The competitive advantage of being the first on the market is no longer a competitive advantage. The real on is to be the first on the consumers mind. This implies though much more than positioning and advertising.  

Keeping and developing well qualified and specialized personnel can now be an important competitive advantage. Right now most of the employees are motivated by the money they get. Work has no values in itself, being rather associated with some necessary evil. This attitude is the result of an archetypal concept, specific to the Romanian society, where work has represented through centuries just a mean of  ensuring the family wellbeing (family being the true value). But with the growing work possibilities on the market and the integration of career within personal development, this perception is about to change. Specialized personnel shall understand their role in production, and more than just being an employee, they will want to become partners.

Our offer was created in response to the outsourcing of specific activities tendency. Our services focus mostly on the small and medium enterprises that need specialized services in human resources management and marketing, and that do not have the capacity to either implement that specific job within a certain department, nor to hire a specialized company on the market.